'Pink Clouds Will Kill Us' is about the great moments of clarity we have when we first start our recovery journeys (also referred to as pink clouds) that soon get taken over by our addiction. We think we are on top of the world when suddenly we get the urge to use or drink again... so we do. Maybe even more than the last time. Or it's laced with something this time. This vicious cycle of addiction will eventually end up mentally and physically killing us if we let it.